Fujifilm Natura

Fujifilm · Fixed lens · 24×36mm on 35mm film · 2004

Also known as: Fujifilm Natura S · Fuji Natura S · Fujifilm Natura Black F1.9 · Fuji Natura Black · フジフイルム ナチュラS · ナチュラブラック F1.9

Variants & identification

Variant Mount Years Serial ranges Production
Natura S 35mm compact 2004–2006 No figure published. Fujifilm's product pages give full specifications and dates and no volume
Natura Black F1.9 35mm compact 2005–2006 No figure published
  1. The specification is Fujifilm's own: Super EBC Fujinon 24mm f/1.9 in 6群7枚 — seven elements in six groups — active autofocus from 0.4 m with AF lock, electronic programme 1 s to 1/360 s, DX ISO 50–3200, one CR2, 195 g. The spec page carries the note that exposure compensation is a Black F1.9-only feature, which is what makes the Black a functional variant rather than a finish.
  2. No production figure has been published for either camera. The only figure anywhere in the Natura line is a reported 3,000 for the 2010 Natura Classica White limited edition — and that belongs to the zoom camera on its own page, not to these.
  3. Japan-market only, never officially sold elsewhere. Its scarcity abroad is a distribution fact, not a production one — a point worth making because the export price now implies rarity the Japanese used market does not show.
  4. Fastest and among the widest lenses ever fitted to a fixed-lens 35mm compact. The Canon AF35ML's f/1.9 is the only match on speed, at 40mm; nothing else combines the two.
How to tell them apart (expand)
  • A 24mm f/1.9 — seven elements in six groups (6群7枚) per Fujifilm — which no other fixed-lens 35mm compact has ever matched for speed at that width
  • NP mode: loads ISO 1600 film and the camera suppresses the flash and shoots wide, day or night; Fujifilm built the camera around its own Natura 1600 emulsion
  • Active autofocus 0.4 m to infinity with AF lock; electronic programme 1 s to 1/360 s; DX-coded ISO 50–3200, automatic
  • 109.5 × 58.0 × 37.0 mm, 195 g without the CR2 cell — Fujifilm's own figures

Natura S:

  • Silver body — also sold in lavender, pink metallic and green-grey — with a date function
  • Super EBC Fujinon 24mm 1:1.9 on the ring

Natura Black F1.9:

  • Black body with a vertical handgrip and name badge; the date function is gone
  • Exposure compensation, ±2 EV in half-stops — a Black-only feature, which Fujifilm's own specification flags with the note that it is 'NATURA BLACK F1.9のみの機能'

Specifications

Format
24×36mm on 35mm film
Shutter
electronic programmed shutter · 1 s to 1/360 s (Fujifilm specification page)
Meter
Programmed exposure reading DX-coded speed automatically from ISO 50 to 3200; on the Black F1.9 only, ±2 EV of compensation in half-stops. NP mode disables the flash and exposes wide when ISO 1600 or faster is loaded.
Weight
195 g
Dimensions
109.5 × 58.0 × 37.0 mm
Country
Japan

Where sources disagree

First
  • 2004 for the Natura S (October) and 2005 for the Black F1.9 (press release 8 February) — Fujifilm's own product and press pages
  • 2001, for both (Casual Photophile and the English-language writing that follows it)

Better supported: Fujifilm's dates

The 2001 date is a propagated error, and the argument against it is the shared end: both cameras were discontinued in November 2006, which reads as one product line of two years, not a five-year run with a late colour. The maker's pages are dated; the blogs are not.

What reviewers say

History

The Natura is a camera built around a film. Fujifilm’s Natura 1600 was a colour negative emulsion rated at ISO 1600, and the camera designed to carry it has a 24mm lens at f/1.9 and a mode — NP, for “natural photo” — that reads the DX code, sees ISO 1600 or faster, switches off the flash and shoots wide open. The idea was pictures of rooms and streets at night that look like the rooms and streets, not like a flash went off in them. No other fixed-lens 35mm compact has ever matched a 24mm at f/1.9; the Canon AF35ML matches the aperture at 40mm, and nothing else combines the two.

Fujifilm’s own specification is the only one this entry trusts, because the English-language writing gets the dates wrong. The spec page gives the lens as 6群7枚 — seven elements in six groups — with active autofocus from 0.4 metres, an electronic programme from one second to 1/360, DX-read ISO 50 to 3200, a single CR2 and 195 grams. The Natura S arrived in October 2004 in silver and three colours; the Natura Black F1.9 followed a press release of 8 February 2005, and it is not a colour. It drops the databack and gains ±2 EV of exposure compensation, which Fujifilm’s page flags as a Black-only feature — the one manual control the line has, on the one body that has it. Both were discontinued in November 2006.

The 2001 date that circulates for both cameras is a propagated error. Casual Photophile carries it and the writing after it inherits it; Fujifilm’s dated pages say 2004 and 2005, and the shared November 2006 end reads as one product line of two years, not a five-year run with a late colour. The entry records the disagreement and goes with the maker.

What the camera is not is a premium compact. The body is plastic, there is no aperture control, and it was aimed at a consumer film line rather than at the people who bought Contaxes. Every reviewer says so, and every reviewer then says the pictures make it irrelevant. It was sold only in Japan and never officially anywhere else, which is why it is now a cult object abroad — a distribution fact, not a scarcity one, and worth remembering when the export price implies a rarity the Japanese used market does not show. No production figure has been published for either camera.

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This history is AI-written, from the sources listed at the foot of the page. Where the record is silent it says so rather than filling the gap — but no human wrote these sentences.

Example photos

Sample photo taken with the Fujifilm Natura
Fujifilm Natura S, rose — PEACE, via Wikimedia Commons (CC BY-SA 2.0)
Sample photo taken with the Fujifilm Natura
Shot on a Fujifilm Natura (MIKI Yoshihito) — MIKI Yoshihito from Sapporo City,Hokkaido., JAPAN, via Wikimedia Commons (CC BY 2.0)

Sample photo wanted — shot with a Fujifilm Natura? We'd love to feature it (with credit).

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